Our Story

Hi — we’re a wife and husband team building a skincare store for those with mature skin aged 35 to 65. 

We started this business because shopping for skincare can feel overwhelming, especially when your skin starts changing in your 30s, 40s, and beyond. Products that used to work suddenly don’t. Trends get louder. Ingredients get confusing. And when you’re investing in your skin, you want confidence—not guesswork.

So we created a simple promise: provide premium Kbeauty brands, formulated for mature-skin, and effective on our maturing skin.

What we do differently

We DON'T sell everything. We FOCUS on what works. 

Most of our products are dermatologist-tested, clinically-proven, and developed with decades of research. Every product we stock is chosen with mature skin in mind—supporting things like hydration, firming, anti-wrinkle, barrier strength, brightness, and smoother texture without making your routine complicated.

Our approach

Skincare doesn’t need to be harsh or complicated to be effective. Our goal is to help you create a routine that feels good, fits your life, and delivers visible improvements over time.

Join our journey

We’re still at the beginning, and we’re building this with a lot of care—one brand, one routine, one customer at a time. Thank you for supporting our business. It truly means the world.

With gratitude,
Grace and Gene
Founders